As problems connected with biodiversity loss, conservation needs and lack of information in local communities become more complex in our region; sharing perception with different groups may be the best way to develop and implement realistic plans for sustainable use.
In such scenario, Rwanda Biodiversity Media Group was founded on the conviction that multimedia including audio-visual media are important tools for communication, education and public awareness on biodiversity conservation. Our aim is to stimulate the use of multimedia to promote love of nature, attitudes of respect toward other species, understanding of the value of biodiversity, and informed action to protect nature.
Rwanda Biodiversity Media Group works both independently and in partnership with other conservation organizations. We create complimentary media to facilitate community based campaigns as well as ongoing national and international conservation efforts. Additionally, we utilize new social media to provide platforms for community participation in wildlife conservation campaigns.
We all hold great power in the destiny of the planet. As we witness an unprecedented onslaught of species extinction, habitat destruction, and environmental decay, people everywhere are uniting to find solutions. Media creators have an enormous capacity to tell stories about biodiversity conservation in ways that make sense to the community in order to inspire them to be conservation advocates.
We would encourage everyone who believes in the power of media to Biodiversity conservation to get in collaboration and join us in this effort.
Our mission is based on the five criteria:
Knowledge: To provide individuals and communities with a basic knowledge and understanding of the environment, biodiversity and their interrelationship with humans.
Awareness: To promote awareness and sensibility in individuals and communities about the biodiversity, environment and its problems.
Attitude: To encourage individuals and communities to value the biodiversity and environment and consider their importance in order to inspire participation in the process of improving and protecting the biodiversity and environment for the betterment of their livelihoods.
Skills: To provide people with skills to identify, predict, prevent and solve environmental problems and to make them capable of utilizing limited resources in a sustainable way and of coping with unexpected vulnerabilities.
Participation: To provide individuals and communities with the opportunities to actively participate in solving environmental problems and to make educated decisions about biodiversity conservation